Campaign Developer

Digital Alchemy, A global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations.  We have a network of 8 offices spanning Asia and the Americas.  Our philosophy is based on the interaction of 3 transformations, 1. Our personal Transformation to learn and develop, 2. Transformation of the markets we operate in through our work, and 3. Transformation of the world that we live in through the development and support of sustainable enterprises that benefit under privileged communities and reduce the degradation of our environment.

Digital Alchemy is an inclusive and diverse employer, we do not discriminate on any basis including gender, ethnicity, religious background, sexuality and any other factors, we actively recruit for a strong and diverse workforce.

About the Role

As the Campaign Developer, you are responsible for designing, building & delivering marketing campaigns that helps Clients achieve business outcomes. 

You will own the delivery of campaigns, provide proactive consulting & advice on best practice campaign design, based on your deep understanding of the available marketing technology capabilities and business outcomes the campaign needs to achieve. You will be the main liaison point between the Client and both internal & external technical teams to ensure there are no gaps in the end to end build process of data through to communications to the customer. In the eyes of the Client, you are their trusted stakeholder whom they can rely on to ensure campaigns are delivered on time, on target continuously helping driving incremental value to the Client’s business.

Responsibilities

1. Ensuring best practice campaign design, build, QA & execution on time and as per campaign brief.
2. Providing guidance / consulting on improvements that can be made to campaigns both new & existing.
3. Socialising new technical capabilities available to marketing, through suggested applications to campaigns that will drive higher incremental results. 
4. Taking ownership of all communications between analytics, data, channel and other technical teams to ensure all the building blocks of a campaign are put together accurately, on time.
5. Operate with a consultative and strategic approach to deliver strategic solutions from campaign designing, briefing, optimisation and experimentation.
6. Being able to prioritise multiple tasks based on business-critical outcomes and be able to work in an agile manner to deliver to marketing needs.
7. Analyse client data, current campaigns and insights to identify opportunities and areas for additional projects to add value.
8. Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations.

Required Skills & Experience

1. Degree in Marketing, IT, Computer Science or related degree
2. Experienced in working in build & delivery of marketing campaigns
3. Strong understanding of campaign data orchestration in a multi-channel environment
4. Strong understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns as well as ad-hoc tactical campaigns
5. Strong experience in using SQL to perform data analysis & identifying customers based on business criteria using relational databases.
6. Good understanding of customer-centric marketing concepts and optimizing campaign-channel mix based on customer centricity.
7. Understanding of Big Data systems is beneficial 

Other Experience 

1. Experience using Enterprise Marketing tools such as Salesforce Marketing Cloud, Salesforce Pardot,  HCL Unica, Adobe Campaigns, Oracle Eloqua etc.
2. A background in managing multiple key projects or consultative work with a good track record of delivering success for clients or agencies' business
3. Pragmatic problem solver with a keen attitude to deliver business outcomes
4. Work both independently and collaboratively in gathering requirements with minimal supervision.
5. Excellent written and oral communication skills